COHORS IS ON THE MOVE

Eighteen months ago I decided to stop waiting.

One of my former students, Marten van Middelkoop, had made a beautiful table lamp that mesmerized me. But more than that, it got me thinking about my role in all this. A curator? A mediator? Waiting for funding to pull off another temporary project? That's what I'd been doing for 18+ years.

I looked around: biennials, art fairs, conferences, art education, curatorial work, essays on artists' practices. The art world's core structure felt strange and out of place. There had to be another way.

For years I thought commerce was poisoning the scene. But when I looked closer, it wasn't commerce itself—it was how they played the game. And the subsidy system? Even worse. So here's the question: is the commercial realm really such a bad environment for art to thrive? I gathered some hard-working minds and we started talking.

Today we're launching COHORS. Not another gallery, not another funding application. A label that produces work by artists who deserve space, time, and means to an end. We're creating products, opening worlds, building platforms. If you don't like this one, come back later. We're making more.

Team: Curator/founder Nancy [achternaam], art director Rianne Petter, marketing designer Marian Oudenes, product designer Marten van Middelkoop, painter/graphic designer Eveline Schram, composer Eric Magnée, animator Joost Kraan, AR designer Freek Rutkens, webdesigner Ruben Daas and team Studio Alloy, photographer Milan Boonstra.

March 8th: our first product launches.

Launch: brand COHORS label by art director Rianne Petter