One and a half year ago I started working on a crazy idea. One of my former students (Marten van Middelkoop) had made a beautiful table lamp that mesmerized me. It got me thinking: so many wonderful artists I knew didn’t get the space, time nor means to an end to get the attention that they deserved and earn a decent living. And what was my role in all of this? A curator? A mediator? Waiting for funding to pull-off a new (temporary) project? That’s what I had been doing over the last 18+ years. I looked around in every corner of the art world: biennials, art fairs, I attended and spoke at conferences, worked in art education, worked as a curator, have written articles and essays on artists’ practices, etcetera etcetera etcetera… What I found out for myself is that the way the art world functioned in its core, felt strange and out of place. There had to be another way. For the longest time I thought that commerce was poisoning the scene. But when I looked up-close it wasn’t commerce itself, but just the way they played the game. Next to that the system of subsidizers and funding felt even worse. Is the commercial realm really such a bad environment for art to thrive on? I gathered some amazing, hard working, beautiful minds around me and we started talking.
Today I am proud to present COHORS (actually, we launched yesterday). We’ve created it for everyone who believes that art and design are crucial elements to our lives; for people who want to learn more about art, design and everything in between, in a new way. People who feel free to enlist, engage, enjoy and plunge in to what the art world has to offer, but from new perspectives. COHORS is a little ‘army’ of artists that are creating a new world for you to enjoy all art and art forms. With each product we present, a new world will be opened. For now we started our so called teaser-campaign that will hopefully lure you in to our first world. If you don’t like this one, come back later! We are creating more worlds, more stages, more art and more products…
Wanna join? Please visit our website, like us on Facebook and Instagram (cohors.one), send us your comments and mailus@cohors.one. Of course we would like to see you as a future customer. But we prefer to see you as a part of COHORS.
